Social Development Continues To Support Youthful Energy In Pursuing Entrepreneurship

Department of Social Development 2023/07/14 - 22:00



Entrepreneurs wear so many caps, are problem solvers and create solutions to alleviate poverty and increase economic participation.

They are also never too young or old to learn and continue to grow as entrepreneurs. Gauteng Government continues its efforts to support youth and start-up businesses.

23-year-old, Jessica Lebona attended the 'No Cap' youth entrepreneurial seminar at Kagiso Archive Center in the West Rand region. From the energetic discussions, she's eager to participate in job creation and increase her presence of her business in social media.

Jessica is the owner of Jaylor's Beauty Foundation, and a 3rd-year online Law student at the University of Mpumalanga who has four siblings and resides in Kagiso.

When her parents divorced in 2016, her mother and siblings relocated from Welkom, Free State Province to Kagiso. The divorce was so devastating that she failed and repeated Grade 11, her mother resigned as a temporary primary teacher and has not worked since.

While in high school she braided hair for fun and to earn extra money, however, the ripple effect of the divorce coerced her to braid for profit to alleviate family poverty as she became a breadwinner.

In 2021 she had no fees for varsity which resulted in her putting her studies on hold. The silver lining was the ability to register her business with the help of government officials at the Recreation Center. This is where she learnt more about entrepreneurship and realized that hair business is profitable and has been able to live of it with her family.

Recently, she received funding of R36 000 from National Youth Development Agency (NYDA). She used the funds to purchase weaves which will be sold at Jaylor's Beauty Foundation (specializes in hair, nails and make up).

She plans to hire two more people to assist with the workload and improving their economic standing.

Jessica plans to also tap into other social media platforms to grow her clientele and help her expand into other provinces.

Her motivational message to upcoming youth entrepreneurs and those struggling to make profit is: "No lies, entrepreneurship is not easy, but fruitful. Youth should not give up when the going gets tough, be patient, keep trying and do not give up on your dreams and make a change".

The seminar was hosted by the Gauteng Department of Social Development in partnership with the Gauteng Department of Sports, Arts, Culture & Recreation, and the West Rand Development Centre. The government continues in its efforts to hold such seminars and ensure youth economic participation.

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