Small-scale women farmer- giving back to the community- 20 August 2021

Office of the Premier 2021/08/19 - 22:00



Qaqambile Mdledle

Violet Mathusiemang, a female f​armer is playing her part in empowering her community of Mohlakeng in Randfontein.

As a founder and chairperson of the women-led agricultural cooperative, You Reap

What You Sow, which was established in 2011, Mathusiemang's project gives practical training for local youth in her community. 

You Reap What You Sow cooperative is part of the economic development of South Africa. The project also plays a role in the alleviation of hunger by also supplying affordable vegetables.

The 90 percent black-women owned cooperative employs more than 12 employees and creates job opportunities through learnerships as well as seasonal and casual employment.

​Community is centred in the project by donating fresh vegetables to orphanage homes, indigent funerals and old age homes by donating fresh vegetables. 

"We want to make agriculture fashionable to young people, they must not think, that agriculture is for the elderly," she said.

Mathusiemeng said farming needs passion, with the farming business you can be what you want to be if you persist. 

"As a farmer, you must remain focus follow your plans and implement them, set yourself short–term, medium and long-term goals. Recording and evaluating to check progress is very important to identify your strength and weakness. Customer care is also important because without customers there is no business. Market your product using all marketing tools at your disposal," she added. 

Mathusiemang acknowledges that emerging female farmers do not easily get access to business opportunities.

"Most people still have the old traditional perception that women are not capable of being a farmer therefore they have doubts in investing in their business whenever they apply for financial assistance.

"As woman farmers, we have to balance things as they come because there is business and family to look after on the other hand," she said.

COVID-19 lockdown has affected the growth of the business, lockdowns forced customers to remain in their homes.

"COVID- 19 lockdown affected our business because the number of regular customers has dropped down by 10% as a result of lack of income to others. The growth of the business has been slow because some business partners close down at the same stage or move to another branch which makes us difficult or no contact at all."​​

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